Driven by our mission to become the chosen destination for consumers seeking the ultimate kids luxury fashion shopping experience, we have endeavored to create a wide universe of a diverse portfolio of brands and a boutique network that has fast become synonymous with high end fashion, style and ultimate quality.

Driven by a spirit of entrepreneurship, we have created a unique retail environment with a boutique network spread efficiently across Dubai and Abu Dhabi, representing the most upscale, trendy and selective stores on a world scale.

This journey has been rich with industry firsts:

  • The first ever Shop-in-Shop concept in the region with Little Angels, where each shop unit is custom-designed in the style and identity of the related brand.
  • The first ever Roberto Cavalla Junior boutique globally.

Our success story continues with numerous developments and additional luxury brands soon to be launched in the market, designed to amplify the customers shopping experience even further.

A passion for building brands is our very essence. And core values of professionalism, excellence and mutual respect form the very DNA of the JOINT PROSPECTS TRADING DMCC trademark.